4 Black Hat SEO Techniques You Should Avoid Black Hat SEO (or “dirty SEO”) is an illegal and unethical method of increasing website rankings, violating search engine guidelines, and potentially incurring penalties that will lower its rank on SERPs and thus decrease traffic. Cloaking involves showing users one piece of content while redirecting search engines …
What is Link Juice in SEO? Link juice is a term related to how search engines evaluate websites. It entails how search engines assess individual pages in relation to how their links connect to others in the same domain. While PageRank may be long gone, SEO experts still view link juice as being essential in …
What Is DR in SEO? Digital technology has given businesses new tools and strategies for reaching their target audiences, such as domain rating. Domain rating measures the strength of a website’s backlink profile, helping businesses better target their market. SEO specialists should avoid being distracted by only considering this measure when optimizing websites and content …
How to Make SEO Friendly Website Design Website and URL structure have a direct impact on how search engines index pages, so it is imperative to follow SEO-friendly website design practices and strategies. Good visual hierarchy converts links, images, and copy into a coherent scannable system made visible via page layout – creating an SEO-friendly …
What Is Do Follow Link In SEO? Dofollow backlinks are an effective way to improve SEO. But they must be used carefully; any sponsored or affiliate links on your website that use dofollow should be switched out for nofollow to prevent penalizing penalties from Google. Dofollow links are intended to pass PageRank through to their …
What is White Hat SEO and Black Hat SEO? White hat strategies involve tactics designed to maximize user value for websites. This may involve providing relevant and useful content, speeding up load time and ensuring pages are crawled by search engines efficiently, among other tactics. Black Hat SEO refers to practices which go against the …
What Does the Term Sandbox in SEO Mean? Understanding sandbox SEO is crucial for website owners and SEO practitioners. According to popular belief, new websites will typically go through a probation period in order to assess their quality and authenticity. The sandbox effect typically lasts around six to eight months and can be mitigated by …
What Is DA and Page Authority in SEO? Domain Authority (DA) estimates how well a website will rank in search engine results pages, calculated by Moz using over 40 ranking factors. Page Authority (PA) is an indirect measure used to gauge the strength of individual websites. While not officially recognized by Google, PA can help …
What is the Difference Between SEO and SEM? SEO and SEM are often confused as two similar marketing strategies, yet they differ significantly. In this guide, we will detail their differences so you can decide which is the best approach for your business. SEM involves paying to increase visibility on Google search engine result pages …